Ma Sarada Construction
How we generated high-quality home buyer leads through a performance marketing strategy
Premium Residential Project · Real Estate Marketing · Meta Ads · Lead Generation
- Higher Lead Quality
- 3.8XHigher Lead QualityQualified homebuyer enquiries through Meta Lead Generation campaigns.
- Average Cost Per Qualified Lead
- ₹699Average Cost Per Qualified LeadOptimized campaigns delivering consistent lead volume while maintaining quality.
- Full-Funnel Digital Strategy
- 3.8XFull-Funnel Digital StrategyAwareness, Consideration, Retargeting and Conversion campaigns.
Client Overview
Ma Sarada Construction is a Bangalore-based real estate developer focused on delivering thoughtfully designed residential communities. Their flagship project, House of Sapiens, located in Hoskote (Whitefield 2.0 corridor), offers premium 2 & 3 BHK apartments with over 35 lifestyle amenities, expansive open spaces, and excellent connectivity to East Bangalore. The project needed a digital marketing strategy capable of attracting serious homebuyers—not just generating large numbers of unqualified enquiries.
The Challenge
- High competition from nearby residential projects
- Rising advertising costs on Meta platforms
- Low-quality enquiries from broad audience targeting
- Difficulty reaching genuine first-time homebuyers and working professionals
- Need for consistent lead generation without increasing media spend
The objective wasn't simply to generate leads—it was to generate buyers with genuine purchase intent.
Our Goal
Generate Qualified Homebuyer Leads While Maximizing Advertising ROI
Our strategy focused on:
- Increasing qualified enquiries
- Improving lead quality
- Lowering acquisition costs
- Building brand awareness within East Bangalore
- Creating a scalable campaign framework for future launches
Our Strategy
Instead of relying on a single Lead Generation campaign, we built a structured full-funnel marketing system.
Audience Research
We identified high-intent audiences including:
- IT professionals
- First-time homebuyers
- Families upgrading to larger homes
- Investors looking at East Bangalore growth corridors
- Users actively interested in premium residential projects
Creative Strategy
We developed multiple creative formats, including:
- Lifestyle-focused image creatives
- Project walkthrough videos
- Amenity highlight reels
- Floor plan showcases
- Construction progress updates
- Trust-building brand creatives
Each creative addressed different buyer motivations throughout the decision journey.
Campaign Structure
The campaign was divided into multiple stages:
Awareness
- Premium project branding
- Lifestyle messaging
- Video campaigns
Consideration
- Amenities
- Floor plans
- Connectivity
- Project USPs
Lead Generation
- Instant Forms
- WhatsApp campaigns
- High-intent enquiry campaigns
Retargeting
- Website visitors
- Video viewers
- Form openers
- Engaged audiences
- Previous campaign interactions
The Results
Ma Sarada Construction is a Bangalore-based real estate developer focused on delivering thoughtfully designed residential communities.
- CPL
- 3.8XQualified homebuyer enquiries through Meta Lead Generation campaigns.
- Conversion Rate
- ₹699Optimized campaigns delivering consistent lead volume while maintaining quality.
- Quality Leads
- 3.8XAwareness, Consideration, Retargeting and Conversion campaigns.
- Impressions
- 3.8XAwareness, Consideration, Retargeting and Conversion campaigns.
- Revenue
- 3.8XAwareness, Consideration, Retargeting and Conversion campaigns.
Ready to Get Started?
Ma Sarada Construction is a Bangalore-based real estate developer focused on delivering thoughtfully designed residential communities.
