Notes from the team
Practical writing on growth marketing, brand strategy, and measuring what actually moves revenue.
Performance Marketing
Why lead volume is the wrong metric to optimise for
Cheap leads feel like progress until the sales team stops calling them back. A better way to judge a campaign.
· 6 min read
Brand Strategy
Brand consistency is an underrated growth channel
The companies that pulled ahead were not the ones that spent most. They were the ones that said the same thing for eighteen months.
· 5 min read
Analytics
Building attribution your finance team will actually trust
Platform-reported conversions will always be generous. Here is the reconciliation process we run for every client.
· 7 min read